Chiefly Growth | C-Level Growth Leadership, On Demand

The Business of Growth

Most organizations know they have untapped growth potential.

Few have the clarity to act on it with confidence.

C-level growth leadership, action, and outcomes. On Demand.

Growth doesn't happen by accident. Partner with Chiefly Growth to develop your roadmap.

Growth problems are often felt before they’re understood.

Chiefly Growth transforms problems into opportunities, durable growth solutions, and meaningful outcomes aligned to your organization.

We solve problems like these.

We need to quickly find ways to grow our business.

We need a customer acquisition strategy.

We have a vision for growth, but need help to execute effectively.

How can we connect Marketing to business outcomes?

How can we translate customer loyalty into growth?

Our marketing tactics aren’t working, it’s time for a change.

Our Services

Chiefly Growth Adviser

A C-Level Growth expert to uncover and realize your growth potential. Offering strategic clarity and the hands-on leadership needed to achieve your growth aspirations.

Expect a growth assessment, growth strategy and roadmap, project and resource management, and effective communication.

Underlying every engagement is a Growth Operating System, the framework that translates inputs into a plan, and keeps execution and communication aligned to the outcome.

Chiefly Growth Advisers bring core marketing expertise, plus working proficiency in analytics, finance, technology, creative and content, and agency management. Advisers mobilize the right resources for growth, whatever is needed, wherever it resides.

Partnerships are based on a monthly retainer, and a quarterly commitment, balancing flexibility with the continuity necessary for growth.

How We Work

Partnerships follow a sequence to ensure optimal results, a core component of our Growth Operating System.

Every partnership begins with a conversation to explore fit, direction, and objectives. From there, we gather the information needed to identify growth opportunity and inform strategic direction. Often this is done via the Chiefly Growth Diagnostic, a focused assessment that surfaces your organization's situation and growth opportunity.

With discovery complete, we move into the roadmap phase, transforming inputs into a detailed strategy, plan, and expected outcomes. The roadmap also includes details for all project related resources, forecasts expenses and outcomes, and specifies timing.

Execution is the final phase. The Chiefly Growth Adviser orchestrates the people, resources, technology, and anything else needed to make growth a reality.

A Growth Track Record

Assignment
Build a marketing and growth function, to create revenue growth and enable a liquidity event.
Growth Strategy
Build an efficient marketing funnel starting with a free product, moving into paid subscription, and optimizing subscription plans for retention. Segmented messaging, thoughtful customer experience, and disciplined analytics were keys to success.
Outcome
Annual recurring revenue from $30M to $55M in 18 months (+83% ARR). A liquidity event followed.
Assignment
Maximize profitable e-commerce growth, while reaching a $1 billion revenue milestone.
Growth Strategy
Increase customer LTV and repeat purchase moving Etsy from a destination for unique gifts to “relevant everyday” through marketing channel expansion, merchandising assortment and personalization.
Outcome
A 30% annual revenue increase, exceeding $1 billion for the first time in the company’s history.
Assignment
Revitalize customer acquisition for a personalized wine subscription service with declining revenue.
Growth Strategy
Streamlining marketing activities to identify and scale winners, while removing inefficiencies in channels, content, and operations. Reimagining the target audience and scaling influencer marketing were central to the approach.
Outcome
From decline to revenue growth in 6 months, reduced Customer Acquisition Cost 25% (CAC).
Assignment
Monetize Target’s internal digital marketing products, features and operations in a new business.
Growth Strategy
Develop a vision, business case, and roadmap for a new media business. Highlighting media network scale, targeting precision, and closed loop attribution capability. Launched via partnerships with brands including Dyson, Google, Levi’s, and more.
Outcome
Eclipsed $200M in revenue year two, while scaling operations, sales enablement, and product portfolio.
Assignment
Scale a new, direct to customer sales channel (D2C) , while maintaining the traditional B2B business model.
Growth Strategy
Refine the brand and value propositions as a consideration and purchase trigger, dramatically improve website navigation and conversion rate, and launch an Ambassador program for course to drive course enrollment.
Outcome
A 20% increase in D2C revenue in one year, which helped validate the business during due diligence, leading to a strategic acquisition.